Santa Claus School
A Non-Profit Organization
WelcomeAboutSchool & ClassesNewsPhoto Gallery

Charles W. Howard
Established 1937
The CWH Santa Claus School has been recognized around the world.  Below are a few of our published news releases.
"The Harvard of Santa Schools."
-Bill Geist, CBS News
CWH Santa Claus School News Releases
2017
             Santa School is in session
             Santas receive jolly education in Midland​
             Santa Claus School in Session with Christmas Coming Soon

2016
            The art of becoming Santa
            Here Comes Santa Claus - and He's Going to School
             Watch What Happens When We Send Daym Drops to Santa School​
              Come diventare un buon Babbo Natale: nel Michigan la Santa Claus School

2015
            Santa Claus School is the trick to being like St. Nick
             Santas go to school to edge out the competition in Santa Boom​
             Santas ho-ho-hone holiday skills in Midland
            There is an art, a science, and certainly a responsibility to occupying The Big Red                     Chair, and this is where it's learned.​

2014
​         Photographer Ian Bates shows just what it’s like to be in a room with 130 Kris Kringles
            A Jolly Good Time at Santa Claus School

2013
            St. Nicks learn tricks of the trade at Santa Claus School

2012
            The Business of Being Santa
            Santa School Trains Would-Be St. Nicks in Beards, Bad Breath and 'Ho Ho Ho'
            Being Santa: 7 men share tales from behind the red suit

2011
            Educating Santa
            Michigan Santa Claus Boot Camp Graduates it's 75th Class of St. Nick'sBoot Camp             Graduates it's 75th Class of St. Nick's
            Tom Valent inducted into the Santa Claus Hall of Fame
            Charles W. Howard Santa Claus School in Midland, Michigan​

2010
            Person of the Week: Santa School Spreads Christmas Cheer, December 24, 2010
  • News Talk 760 WJR: Podcast
            Santa Claus School Owner Tom Valent gives Paul W. Smith some Santa Claus tips. ​

2009
            Santa wants a swine flu shot.
  • Detroit Free Press: Video
            A very special academy in Midland, Michigan.
  • AOL Holidash: Article 
​            Where Santa Goes to Learn His Ho, Ho, Ho.

2008
            ​Learning the ABC's of Santa Claus
  • The Lars Lawson Show: Podcast
            Tom Valent from the Santa Claus School

2007
  • BBC News

2006
            Bill Weir's Stint as Santa. The "GMA" Weekend anchor put on a red suit and white             beard for the holidays. 
            The School of Yule
            What's a shopper to do?​

2005
            Studying the Art of Being Santa
  • Midland Daily News: Article
            School for Santa
  • Herald-Dispatch: Article 
            This Santa has it all.
            Santa 101

2004
            Tom Valent: The Man in the Santa Claus Suit
  • American Profile: Article
            Instilling the Santa Spirit
  • Detroit Free Press:Article
            Schooled in Santa

2003
​            School for Santas with Bill Geist

2002
            The dean of the Charles W. Howard Santa Claus School in Midland, Mich., talks about             what it takes to play St. Nick.
  • Boston Globe: Article
            50 men and women attend Santa school 

​1995
            Hear This​