The art of becoming Santa
Here Comes Santa Claus - and He's Going to School
Watch What Happens When We Send Daym Drops to Santa School
Come diventare un buon Babbo Natale: nel Michigan la Santa Claus School
Santa Claus School is the trick to being like St. Nick
Santas go to school to edge out the competition in Santa Boom
Santas ho-ho-hone holiday skills in Midland
There is an art, a science, and certainly a responsibility to occupying The Big Red Chair, and this is where it's learned.
Photographer Ian Bates shows just what it’s like to be in a room with 130 Kris Kringles
A Jolly Good Time at Santa Claus School
St. Nicks learn tricks of the trade at Santa Claus School
The Business of Being Santa
Santa School Trains Would-Be St. Nicks in Beards, Bad Breath and 'Ho Ho Ho'
Being Santa: 7 men share tales from behind the red suit
Michigan Santa Claus Boot Camp Graduates it's 75th Class of St. Nick'sBoot Camp Graduates it's 75th Class of St. Nick's
Tom Valent inducted into the Santa Claus Hall of Fame
Charles W. Howard Santa Claus School in Midland, Michigan
Person of the Week: Santa School Spreads Christmas Cheer, December 24, 2010
- News Talk 760 WJR: Podcast
Santa Claus School Owner Tom Valent gives Paul W. Smith some Santa Claus tips.
Santa wants a swine flu shot.
- Detroit Free Press: Video
A very special academy in Midland, Michigan.
Where Santa Goes to Learn His Ho, Ho, Ho.
Learning the ABC's of Santa Claus
- The Lars Lawson Show: Podcast
Tom Valent from the Santa Claus School
Bill Weir's Stint as Santa. The "GMA" Weekend anchor put on a red suit and white beard for the holidays.
The School of Yule
What's a shopper to do?
Studying the Art of Being Santa
- Midland Daily News: Article
School for Santa
This Santa has it all.
Tom Valent: The Man in the Santa Claus Suit
- American Profile: Article
Instilling the Santa Spirit
- Detroit Free Press:Article
Schooled in Santa
School for Santas with Bill Geist
The dean of the Charles W. Howard Santa Claus School in Midland, Mich., talks about what it takes to play St. Nick.
50 men and women attend Santa school