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Established 1937
The Harvard of Santa Schools
non-profit organization
Charles W. Howard
Santa Claus School
The World’s Most Prestigious Santa School Since 1937
"He errs who thinks Santa enters through the chimney. Santa enters through the heart." Charles W. Howard, 1937
"We don't simply teach people to look like Santa. We teach them to become the Santa a child will remember for a lifetime."
Tom Valent, 2015

CELEBRATING THE 89th YEAR! 1937-2026
October 1-3, 2026
Midland, Michigan
OUR MISSION:
To uphold the traditions and preserve the history of Santa Claus while providing students with the necessary resources to improve and further define their presentations of Santa and Mrs. Claus, allowing them to enter the hearts and spread the Christmas spirit to everyone they meet.
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